The Leads Look Good. Until Sales Says Otherwise.

Why third-party lead validation is no longer optional in B2B

Marketing teams don’t fail because they didn’t generate leads.They fail because they trusted lists that were never built for outcomes.

Every week, B2B marketing teams hand off spreadsheets of leads. Names, job titles, companies, emails. On paper, the numbers look solid. But in the real world, something breaks. SDRs can’t reach them. Emails bounce. Prospects say they never opted in. Leadership loses confidence in the process.

The problem isn’t always with the campaign.It’s with the source of truth underneath it.

What’s Actually in That Lead List?

Most vendors will never tell you how the data was collected. Even fewer can prove consent. But here’s what we consistently find when auditing third-party lead deliveries:

• Job titles that don’t exist at the company

• Leads enriched by AI with no human verification

• Email addresses flagged as spam traps

• “Opt-ins” with no source metadata or timestamps

• Companies outside your ICP, included to pad volume

You didn’t pay for junk. But that’s what you got.

And once it hits your CRM, that data is no longer just inaccurate. It’s internal. It gets assigned to reps, counted in forecasts, and used to measure ROI. Which means the damage multiplies fast.

LeadTrust: A Filter Built for Reality

LeadTrust is not a scoring model. It’s not enrichment. It’s a full validation layer between your vendor and your pipeline. Our team manually audits each contact and answers the questions no spreadsheet will tell you:

• Is this person a real ICP fit?

• Can this job title be confirmed through verified sources?

• Does this email pass technical deliverability tests?

• Is there proof of consent, and can it be traced?

• Has this lead been synthetically generated or duplicated elsewhere?

We don’t just flag bad data. We give you a report you can act on, including a breakdown by vendor and issue type. You’ll know what to reject, what to keep, and what needs fixing before it enters your systems.

What Changes After the Audit

• Your sales team trusts the leads you send.

• Your campaigns don’t get blocked for deliverability issues.

• Your legal team doesn’t get surprised by non-compliance.

• Your CPL actually reflects revenue potential, not noise.

This isn’t lead cleansing. It’s marketing protection.

Start Small. Fix What Others Miss.

You don’t need to audit everything. Just start with one vendor drop. One campaign. One quarter’s worth of data. What we uncover will change how you look at every list after that.

We don’t retain your data. We don’t sell leads. We only validate what you’ve already bought—so your pipeline doesn't pay the price for someone else's shortcuts.

Let’s find out what’s really in your list.