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Audit-Led Services for B2B Marketing Precision

We offer six purpose-built services designed to protect every layer of your demand engine. Whether you run campaigns in-house or through partners, Peepal ensures accuracy from first click to final handoff.

Our Services

LeadTrust - Third-Party Lead Quality Audits

Your vendor delivered leads. We deliver proof.
LeadTrust ensures that every lead sourced from external vendors is accurate, compliant, and aligned with your ideal prospect profile. We verify each contact for ICP match, opt-in verification through voice logs or written confirmation, signs of AI-generated content, spam trap risks, and email validity. Instead of inflated lists, you get validated contacts ready for sales follow-up.

CRMRefresh – Internal Data Validation and Cleansing

Your CRM should power growth, not slow it down.
CRMRefresh reviews your existing contact database to identify what’s usable and what’s not. We detect job changes, update titles and companies, validate email deliverability, and align your segments with your current ICP. This gives you a CRM that supports real targeting instead of wasted effort.

AIShield – Audits for AI Marketing Inputs

AI doesn’t fail. It reflects the data you feed it.
AIShield ensures your AI tools are working with reliable, unbiased, and structured inputs. We review persona tagging, segment accuracy, duplication, outdated records, and hallucination-prone content. Whether you use AI for scoring, copy, or personalization, we keep your systems grounded in real data.

SignalTrace – Vendor Link Infrastructure and Analytics

Track every click. Attribute every lead.
SignalTrace provides visibility into every campaign executed through third-party vendors. We set up branded UTM structures, track opens, clicks, and form fills, and map each lead back to its source. We also deliver real-time alerts for anomalies like traffic spikes, non-compliant delivery, or missing attribution. You gain full control over performance and proof of delivery.

FunnelAudit – Full-Funnel B2B Marketing Audits

Your funnel looks fine. Until we show you where it breaks.
FunnelAudit analyzes your entire marketing lifecycle, from acquisition to handoff, to uncover bottlenecks and misalignments. We assess scoring logic, segment mapping, consent metadata, and attribution across your CRM, marketing automation platform, and analytics stack. You receive a prioritized roadmap to correct inefficiencies and improve conversion flow.

AgencySafe – Audit Support for Agencies and Partners

Built for agencies. Trusted by the brands they serve.
AgencySafe is designed for agencies managing campaigns on behalf of enterprise clients. We verify each lead sourced through external vendors, confirm consent documentation, validate quality, and provide white-labeled dashboards and reports. Your team can deliver with confidence and protect the reputation of every brand you support.

We Integrate With Your Ecosystem

Peepal Data fits seamlessly into your existing tech stack.
Whether you're using Salesforce, HubSpot, Marketo, Pardot, or Outreach, our audits run without interrupting live systems or workflows.

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Compatible With:

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  • CRMs: Salesforce, HubSpot, Zoho

  • Marketing Automation: Marketo, Pardot, Mailchimp

  • Sales Tools: Outreach, Salesloft

  • Secure access via read-only credentials or encrypted data transfer

  • No software installs, no disruptions, no data stored

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